8 Ideas to Shake Up Your Email Marketing Subject Lines

Your email subject line is the first thing customers see when they receive your email marketing message. It's the front line in the battle to get customers to open and engage with your email marketing content. One easy step to re-vamping your email marketing campaign is to re-think your subject line approach. No matter what tactic ... keep reading →

Do you really need to thank people for re-tweeting you?

It's great when followers and fans re-tweet your comments. But should you thank them for it? If you're running the social profile for a brand or business, probably not. While the sentiment is nice, posting a bunch of empty, arbitrary "thanks for the RT" updates clutters your feed and makes you look a little desperate ... keep reading →

Scheduled activities now available in the Signal dashboard

To date, we've done a nice job of showing you recent marketing activities in the dashboard, but there's never been a way to see activities that you've scheduled for the future. To address this gap, we just added a timeline view designed to give you a quick look at what's ahead. You can toggle to this view from the dashboard by ... keep reading →

How to master Twitter in 2 steps, even if you don’t have time to tweet

"I don't have time to tweet." Business owners say this a lot, and it's understandable why. When you're in charge of day-to-day business operations, business development, marketing, sales, management, janitorial services, et al., it's not easy to maintain daily updates to your social networks, too. However, having a presence on Twitter is important even if you're not tweeting. Why? ... keep reading →

Why you shouldn’t use a do-not-reply email address (and what to do instead)

It's a discussion that gets ping-ponged around marketing forums, groups and blogs, but never quite resonates with everyone responsible for sending branded email campaigns: that using a do-not-reply email address in the reply-to field of your email marketing campaigns is a huge no-no. What does it mean to use a do-not-reply email address? A do-not-reply ... keep reading →

What to do when email marketing is dead to your audience

I got this doomsday Tweet in my feed yesterday: their Since part of my job is to create and send an email newsletter for an email marketing company, this tweet ignited complex emotions. I spend half my day telling people to create email newsletters and how to do it. And yet lately I've made a conscious effort ... keep reading →

Signal Customer Profile: Iowa State University Bookstore

Whlie university bookstores benefit from a built-in customer base, they also face a unique marketing challenge: an entirely new audience every four years. Because of this, it's important for college store marketers to easily advertise, manage and segment lists while giving students the flexibility of easy opt-in and out. And, while college stores sometimes have large ... keep reading →

Changing Your Facebook Tab Image

Signal helps you collect subscribers and sweepstakes participants via Facebook, and we recently made it possible for you to create a Facebook tab in Signal. Did you know you can also customize your Facebook tab images? It's easy. To illustrate, I'll replace our old Signal email tab image with a new one: To get started, click the ... keep reading →

Scheduled Maintenance: Monday, April 22th at 11:59 PM CDT

The Signal application and messaging will be unavailable for one hour starting at 11:59 PM Central on  Monday Apr 22. We will be performing system maintenance on our infrastructure. This maintenance will help us improve performance and reliability. Please email our support team (support@signalhq.com) if you have any questions.

One Button to Rule Them All

Email, text messaging, social updates, landing pages, coupons, polls, surveys, text chats… Signal comes loaded with messaging and promotional functionality. Today we made it easier to create the features you use most. Previously we offered quick creation from your dashboard for emails, text messages and social updates: The subtle but unintended message that came across ... keep reading →