List confirmation and welcome emails were two of the earliest email messages that the Signal platform supported. While the editor we provide to compose email campaigns has been dramatically improved over the past few years, the process for creating and updating confirmation and welcome emails has not. It was still the same collection of text boxes to provide the sender information and the subject, and a simple WYSIWYG (what you see is what you get) editor to compose your email. No support for personalization. No support for coupons. No easy way to add a link to a web landing page.
All of this changes today. You can now use the exact same email editor that you use to compose your … Keep reading
Hi-yah! Even though some business owners might not be able to fight at a martial arts competition like our own John Wood, they can still use martial arts principles in their product development and marketing strategies to win business.
Move Faster to Beat your Competitors
The concept of speed and surprise is often found in the Brazilian Ju-Jitsu fighting style. It is a martial arts principle which determines the best way to win a competition when the opponent is larger. This principle removes fear from the equation by teaching that a bigger opponent can be defeated if the smaller, weaker opponent is faster. This concept relies heavily on the element of surprise. Many small businesses can feel backed into a … Keep reading
“Lots of people think simplicity is the opposite of confusion… It’s not. The opposite of confusion is clarity.”
- Jason Fried, What Clarity is All About
“…most value is realized not from breakthroughs but rather from thousands of tweaks and implementations that build on original work.”
- Jakob Nielsen, A/B Testing, Usability Engineering, Radical Innovation: What Pays Best?
A few months ago we designated Fridays for squashing known bugs and rooting out usability problems. The whole team sits together during lunch and performs common tasks in the app (such as setting up a new account and creating a list) to identify pain points and areas for improvement.
These Fridays have been enormously useful, and led directly to several updates that … Keep reading
The Signal platform is built on top of the Ruby on Rails web application framework. To get a glimpse of why we love Rails so much, just take a look at the first paragraph of this blog post announcing the 3.0 release: “We’ve brought the work of more than 1,600 contributors together to make everything better, faster, cleaner, and more beautiful”. Sounds like a pretty awesome framework to be aligned with, right?
At the tail end of last year we were running version 2.3 of the framework, released nearly two years earlier. We knew that a lot had changed with the 3.0 version (the biggest release to date), and that the upgrade would be a significant amount of work. We … Keep reading
We recently joined 10 Mobile Marketing Association member companies in a working group to craft a new white paper on the current state of mobile messaging in North America. This 21 page white paper runs through all things messaging, including SMS, MMS and push notifications.
Mobile Messaging in North America: A Fresh Look at Current Options for Marketers
We hope you find it a quick, valuable read.… Keep reading
A recent Hubspot blog post caught my attention as it attempted to highlight the right and wrong way to use SMS marketing.
In it, Eridon points out that SMS marketing works best when integrated with other digital marketing channels as opposed to being used alone for lead generation.
“[SMS] is most successful when it’s leveraged for its superpower … a real-time, interactive method of communication that’s promoted through an integrated marketing campaign leveraging social media, email marketing, landing pages, and more.”
Adding SMS to your cross-channel mix can provide remarkable results for businesses who do it right, but a lazy approach may do more damage than help. Eridon highlights that the intimacy of receiving text messages means SMS marketing deserves … Keep reading
On Sunday, April 15, 2012, Signal will be unavailable for up to 1 hour, starting at 11:00pm Central. We will be upgrading one of our database machines. During this maintenance, the web site will be unavailable and no messages will be processed by the system. Once Signal is up and running on the new database, any messages that should have been processed while it was down will be processed.
We will tweet progress of the maintenance on our support twitter account. Please follow that user if you want the latest information.… Keep reading
Yesterday was a sobering one for me. I hope by sharing this story I can raise awareness of a fantastic service we’re proud to be involved with.
If you weren’t already aware, we offer a live chat feature to anyone who visits our website and wants to get some real time info about our product and services. I tend to be logged into this chat tool (provided by the fine people at Olark) a fair amount throughout the day. I enjoy helping solve our customers problems and helping prospective customers learn more about what we do.
Last night, I was involved in a very different kind of chat. At first, it seemed like a common question that we get … Keep reading
The Signal Application will be unavailable starting at 11:59 PM Central on Sunday April 8. We will be upgrading our core software which powers the Signal Platform. We are scheduling upto 2 hours for the migration. You will not be able to access the app and all messaging will be delayed during this maintenance window. You can get updates on our twitter support feed . If you have any questions, do not hesistate to email our support team at support@signalhq.com.… Keep reading
Everyday it seems I get more and more emails from retailers like Fab.com, Gap, and Gilt Groupe. While I’m sure there’s something nice inside, like a new deal or sale, I don’t bother to open it. I simply get too many of them. Like many relationships, this started out exciting and intriguing, and I just couldn’t get enough (ask my Amex card)! Recently though, it’s different; I’ve been feeling overloaded and suffocated by my retail friends. When this happens I tend to shell-up and avoid the situation, neglecting them all together. When I open my email, I can see them there, staring at me amidst the pile of other personal inbox mail that I have not the time nor energy … Keep reading
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