You want your email marketing to reach its intended audience. Good email deliverability means your email campaigns are making it into inboxes versus ending up in SPAM folders. And once your campaign hits inboxes you want to compel the largest number of subscribers possible to actually open your message rather than delete them. Good open rates ... keep reading →
This is a whopping big feature announcement many moons in the making. Our new landing page builder is up and running, designed to help you preview your page as you build it. Here's a look back at the previous approach, in which you configured a page without knowing how the final result would look: What will the form fields look like? What ... keep reading →
Your email subject line is the first thing customers see when they receive your email marketing message. It's the front line in the battle to get customers to open and engage with your email marketing content. One easy step to re-vamping your email marketing campaign is to re-think your subject line approach. No matter what tactic ... keep reading →
It's great when followers and fans re-tweet your comments. But should you thank them for it? If you're running the social profile for a brand or business, probably not. While the sentiment is nice, posting a bunch of empty, arbitrary "thanks for the RT" updates clutters your feed and makes you look a little desperate ... keep reading →
To date, we've done a nice job of showing you recent marketing activities in the dashboard, but there's never been a way to see activities that you've scheduled for the future. To address this gap, we just added a timeline view designed to give you a quick look at what's ahead. You can toggle to this view from the dashboard by ... keep reading →
"I don't have time to tweet." Business owners say this a lot, and it's understandable why. When you're in charge of day-to-day business operations, business development, marketing, sales, management, janitorial services, et al., it's not easy to maintain daily updates to your social networks, too. However, having a presence on Twitter is important even if you're not tweeting. Why? ... keep reading →
It's a discussion that gets ping-ponged around marketing forums, groups and blogs, but never quite resonates with everyone responsible for sending branded email campaigns: that using a do-not-reply email address in the reply-to field of your email marketing campaigns is a huge no-no. What does it mean to use a do-not-reply email address? A do-not-reply ... keep reading →
I got this doomsday Tweet in my feed yesterday: their Since part of my job is to create and send an email newsletter for an email marketing company, this tweet ignited complex emotions. I spend half my day telling people to create email newsletters and how to do it. And yet lately I've made a conscious effort ... keep reading →
Whlie university bookstores benefit from a built-in customer base, they also face a unique marketing challenge: an entirely new audience every four years. Because of this, it's important for college store marketers to easily advertise, manage and segment lists while giving students the flexibility of easy opt-in and out. And, while college stores sometimes have large ... keep reading →
Signal helps you collect subscribers and sweepstakes participants via Facebook, and we recently made it possible for you to create a Facebook tab in Signal. Did you know you can also customize your Facebook tab images? It's easy. To illustrate, I'll replace our old Signal email tab image with a new one: To get started, click the ... keep reading →
"I am not tech savvy, but Signal makes it easy. It keeps me in touch with my customers efficiently."
Szewai, Co-founder
Ballroom Dance Chicago
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