With Black Friday just two days away, it seemed appropriate that today I came across this November 4 post on a blog called Excapite, which is Latin for “from memory.” The blog focuses on the convergence of technology and media with the telecom and financial services industries.
The author cites our recent article in Retailtouchpoints about cross channel marketing while making the case for Nokia to roll up a variety of companies to create a complete mobile commerce solution for retailers. Signal is highlighted as providing the campaign workflow necessary for what is termed a “unified value chain solution.”
While I respect the point of view, this recent research from Forrester suggests that at least today, consumers are less interested in buying things with their phones, than finding where they can transact in person. Clearly, mobile commerce will happen on a large scale, the question is just when that happens. This same research (below) was presented at the Internet Retailer Mobile Commerce Forum we recently attended.
Retailers investing in desktop and mobile web presences, mobile apps, point of sale materials, promotions, advertising and other marketing activities this holiday season can easily tap into this opportunity to satisfy consumers’ desire to find a store location. It’s as simple as posting a shortcode and keyword interaction everywhere your customers engage your brand. Signal’s Location Campaign used by Redbox, VeeV Spririts and others is rapidly implemented and takes advantge of the massive reach afforded by text messaging.
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