Your email subject line is the first thing customers see when they receive your email marketing message. It's the front line in the battle to get customers to open and engage with your email marketing content. One easy step to re-vamping your email marketing campaign is to re-think your subject line approach. No matter what tactic ... keep reading →
Posts by Katherine Raz
It's great when followers and fans re-tweet your comments. But should you thank them for it? If you're running the social profile for a brand or business, probably not. While the sentiment is nice, posting a bunch of empty, arbitrary "thanks for the RT" updates clutters your feed and makes you look a little desperate ... keep reading →
"I don't have time to tweet." Business owners say this a lot, and it's understandable why. When you're in charge of day-to-day business operations, business development, marketing, sales, management, janitorial services, et al., it's not easy to maintain daily updates to your social networks, too. However, having a presence on Twitter is important even if you're not tweeting. Why? ... keep reading →
It's a discussion that gets ping-ponged around marketing forums, groups and blogs, but never quite resonates with everyone responsible for sending branded email campaigns: that using a do-not-reply email address in the reply-to field of your email marketing campaigns is a huge no-no. What does it mean to use a do-not-reply email address? A do-not-reply ... keep reading →
I got this doomsday Tweet in my feed yesterday: their Since part of my job is to create and send an email newsletter for an email marketing company, this tweet ignited complex emotions. I spend half my day telling people to create email newsletters and how to do it. And yet lately I've made a conscious effort ... keep reading →
Whlie university bookstores benefit from a built-in customer base, they also face a unique marketing challenge: an entirely new audience every four years. Because of this, it's important for college store marketers to easily advertise, manage and segment lists while giving students the flexibility of easy opt-in and out. And, while college stores sometimes have large ... keep reading →
"Liking" other businesses on Facebook as your Facebook page is important for a few reasons: 1. When you're acting as your Facebook page, liking other businesses means there will be content to look at in your page news feed. 2. The businesses you like will also show up on your Facebook page, which gives your page fans a ... keep reading →
I'm a big fan of little hacks, and this week I discovered a little hack at Signal that will take your landing pages from zero to hero in about fifteen minutes. I'm going to show you how to add your own custom background image to an existing web landing page template in Signal so you ... keep reading →
Videos are an excellent way to increase engagement in an email newsletter. They work to illustrate, explain, and entertain an audience in a way that a static image, text, or even an animated .gif just can’t.
But the bad news? Most email programs can’t play videos embedded in an email, and the code required to embed them can trip you up in SPAM filters. So it’s a really bad idea to include them in your email newsletters.
As more and more consumers are opening their email on mobile devices (the number of mobile email opens is set to eclipse desktop by the end of 2013), email marketers are getting wise to one thing: people want to receive shorter emails. But this presents a dilemma for e-commerce shops: how do you showcase a ... keep reading →