Cross Channel Marketing

Congratulations! If you’re searching for a single platform to unify your customer database and email, mobile & social marketing efforts, you already understand the critical importance of using one tool to rule cross-channel marketing. You’re one step ahead of your competition.

That said, you’re probably also struggling with how to make sense of this emerging space. Lots of providers claim to unify these channels and it’s hard to really understand the specifics of what they mean by that.  It’s also hard to know what to look for – what are the key ingredients a provider must bake into their product in order to offer you a successful cross-channel solution?

Enter Signal. In working with our terrific roster of customers, … Keep reading

Kids, brace yourselves: summer is almost over. I know you don’t want to hear it, but it’s a hard truth. Tomorrow will be the middle of July, just six weeks to September.

For retailers, back-to-school planning started months ago and has come to life over the past couple weeks with in-store displays and products showing up on shelves as early as July 5^th.

Retailers: did you remember to pack mobile in your strategy?

As a leader in cross channel marketing, we’ll be the first to tell you that any promotions strategy should have mobile as a core element of every campaign, fully integrating the channel with your email, social media, display, SEM, in-store and out-of-home collateral.

But … Keep reading

1.) Nobody Talks on the Phone Anymore

“According to Nielsen Media, even on cellphones, voice spending has been trending downward, with text spending expected to surpass it within three years.”

For the past 5 years the purpose of a phone has shifted. It’s now used for texting, driving-directions, menu-lookups, and social networking more than it is for traditional conversations.

SMS usage is bigger than ever. Pay attention to this shift as consumers manage their text message inboxes more intimately. The need to personalize content and ensure time-appropriateness will only grow.

2.) Consumers Only Deal with Brands they Believe In and Trust

“Disgusted with big, arrogant, sloppy and out of touch institutions, fed-up consumers around the world increasingly expect businesses to … Keep reading

We previously posted our recent webinar, “Digital Doomsday,” to Slideshare but now it’s also available in all of its audio/visual glory on Vimeo.

In case you missed it, Signal CEO Jeff Judge was featured in a March 9, 2011 article on iMEDIA CONNECTION titled, “6 steps for better mobile integration.”

There’s something about chicken here at Signal. First, we powered a successful holiday point of sale promotion for Smart Chicken as a step toward the poultry brand building Signal into its ongoing promotional and packaging efforts. Now, among the first adopters of our new Facebook sweepstakes integration, Lodge Management Group has deployed a promotion for chicken wings.

In case you missed it, we recently issued a press release in partnership with one of our customers, Smart Chicken.

MediaPost’s Marketing Daily Commentary recently featured an article by Signal CEO Jeff Judge titled, “Map Mobile To Your Marketing Strategy.”

I can’t recall how many times on this blog we’ve said mobile devices were becoming the place where marketers can best reach consumers, but it’s worth mentioning it again given research reported in this February 10 post on eMarketer.com.