We just opened up a new feature in Signal designed to make it easier for you to share your email campaigns across social networks like Twitter and Facebook. After sending your email, you’ll see a link to view your email online: Here’s a closer look at the new module: We generate a short URL for ... keep reading →
If you collected U.S. customers’ zip codes when they signed up to your list, or later via a text message survey, you can easily segment your email newsletters by region. This is great if you have news that’s relevant only to customers in a certain region of the country, or want to change featured products ... keep reading →
People sign up to your email list because they see some value in subscribing. They sign up, in essence, because they want to get something. But what is it they want to get? What value do your customers see in getting your emails? Lots of businesses falsely assume that the value customers see in receiving ... keep reading →
I love this idea from Made.com. It's a great example of a simple, beautiful welcome email with a clear call to action. Let's figure out how to steal this idea. 1. Start with an eye-catching photo above the fold. I'm a big fan of image-heavy emails, especially for B2C businesses. This one is simple ... keep reading →
Looking for a way to make your email stand out in a crowded inbox? Some marketers think personalizing the subject line is the way to go! What are personalization tags and how do marketers use them in email subject lines? Personalization tags are data fields that populate to an individual user when you send an ... keep reading →
It’s about 11am and that first hunger pang hits. Time to start having that conversation with your co-workers about lunch. Where? Who’s going? Then you check your email. Email marketers talk a lot about when the perfect time is to send an email. The general consensus: the best time to send an email ... keep reading →
We’ve been writing a lot about the trend toward mobile these past few weeks for good reason: the number of people opening their email on mobile devices is increasing all the time. So when you send a marketing email it’s important to keep in mind the percentage of your recipients who will be opening your ... keep reading →
Hey: did you forget something when you left the house this morning? Something that might just be endlessly dripping, drying and festering without your knowledge? Why, yes: it’s that old email drip campaign you set and forgot seven months ago when you got all excited about lead generation through email marketing! Look, we’re only reminding ... keep reading →
I saw this question on Quora the other day and it got me thinking: what are the elements of a great product launch email? So I pulled together two things: our new email template Graphite, and a project I found on the crowdfunding platform Indiegogo, the LEO Wristwatch, to compose a simple, product-focused email. So ... keep reading →
We just pushed an update to our email template picker to aid users in choosing templates. Now with Categories, the template selector is easier to navigate, and you can find what you’re looking for in less time. Let’s say you’re in need of a product launch template, or a coupon template. The categories on the ... keep reading →
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Szewai, Co-founder
Ballroom Dance Chicago
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