I got this doomsday Tweet in my feed yesterday: their Since part of my job is to create and send an email newsletter for an email marketing company, this tweet ignited complex emotions. I spend half my day telling people to create email newsletters and how to do it. And yet lately I've made a conscious effort ... keep reading →
Videos are an excellent way to increase engagement in an email newsletter. They work to illustrate, explain, and entertain an audience in a way that a static image, text, or even an animated .gif just can’t.
But the bad news? Most email programs can’t play videos embedded in an email, and the code required to embed them can trip you up in SPAM filters. So it’s a really bad idea to include them in your email newsletters.
As more and more consumers are opening their email on mobile devices (the number of mobile email opens is set to eclipse desktop by the end of 2013), email marketers are getting wise to one thing: people want to receive shorter emails. But this presents a dilemma for e-commerce shops: how do you showcase a ... keep reading →
Email drip campaigns, timed email messages set to automatically deploy at intervals once a person subscribes to your list, are one of the best ways to introduce customers to a new product or service. They create a sense of connection and familiarity with your brand from the get-go. Because they’re automatically deployed by your email ... keep reading →
You can segment your email subscribers in Signal based on any attribute you have entered into our system, including date of last purchase — if you’re collecting that information on your end. This is an especially a good thing for retailers as it means you weed out a portion of your list to contact with ... keep reading →
With the news out recently that mobile email opens are set to surpass desktop opens by the end of 2013, we thought we’d take a minute to say: we’ve got you covered. It’s no secret that everyone’s opening their email on their phones these days. Why should we limit ourselves to the desktop when we ... keep reading →
Do you ever get nervous before sending a marketing email? What’s your process for ensuring you’ve checked all the possible hiccups that could turn your mass message into an epic fail? We feel your pain. So we put together this handy checklist of 20 things you for sure want to check before hitting send. Print ... keep reading →
We just opened up a new feature in Signal designed to make it easier for you to share your email campaigns across social networks like Twitter and Facebook. After sending your email, you’ll see a link to view your email online: Here’s a closer look at the new module: We generate a short URL for ... keep reading →
If you collected U.S. customers’ zip codes when they signed up to your list, or later via a text message survey, you can easily segment your email newsletters by region. This is great if you have news that’s relevant only to customers in a certain region of the country, or want to change featured products ... keep reading →
People sign up to your email list because they see some value in subscribing. They sign up, in essence, because they want to get something. But what is it they want to get? What value do your customers see in getting your emails? Lots of businesses falsely assume that the value customers see in receiving ... keep reading →