A recent Hubspot blog post caught my attention as it attempted to highlight the right and wrong way to use SMS marketing.
In it, Eridon points out that SMS marketing works best when integrated with other digital marketing channels as opposed to being used alone for lead generation.
“[SMS] is most successful when it’s leveraged for its superpower … a real-time, interactive method of communication that’s promoted through an integrated marketing campaign leveraging social media, email marketing, landing pages, and more.”
Adding SMS to your cross-channel mix can provide remarkable results for businesses who do it right, but a lazy approach may do more damage than help. Eridon highlights that the intimacy of receiving text messages means SMS marketing deserves … Keep reading
