Interactive Promotions

Kids, brace yourselves: summer is almost over. I know you don’t want to hear it, but it’s a hard truth. Tomorrow will be the middle of July, just six weeks to September.

For retailers, back-to-school planning started months ago and has come to life over the past couple weeks with in-store displays and products showing up on shelves as early as July 5^th.

Retailers: did you remember to pack mobile in your strategy?

As a leader in cross channel marketing, we’ll be the first to tell you that any promotions strategy should have mobile as a core element of every campaign, fully integrating the channel with your email, social media, display, SEM, in-store and out-of-home collateral.

But … Keep reading

Interactive calls to action are one of many high value marketing applications possible with Signal. Signal client SmartChicken recently demonstrated the power of connecting consumers in real time with rich media content, resulting in a nearly 80 percent increase in sales during the promotional period.

Signal’s new cross channel sweepstakes featuring a “retweet” to enter capability is a breakthrough way for greatly increasing the number of participants in a promotional contest.

Today on ReadWriteWeb we were featured in an article titled, “Redefining What It Means To Be A Mobile Marketer.”

As noted in this recent post, Signal knows a thing or two about how retailers can apply innovative mobile and cross channel marketing approaches to drive sales and improve customer relationships.

Cutting through that clutter has always been a marketer’s challenge but it’s even more difficult today given the frequency of marketing possible by virtue of more consumers possessing smartphones and using them for almost anything, any time (text, email, browsing, social updates, etc).

That’s the question that came to mind upon seeing an article today on eMarketer.com titled, “Email Still Driving Shopping over Social.”

As we have come to find, agencies are often at the mercy of the whims of their clients when it comes to mobile marketing. Because of the perception – right or wrong – that a mobile campaign such as one featuring an SMS text message call to action is a single project with a limited life, the ultimate benefits of mobile never have a chance to accrue.

As a follow up to several recent posts about the value of marketing to customers perpetually in the mobile channel, I thought it worth diagramming this value proposition visually to more clearly explain the concept.